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July 08 | British
Airways is the UK's 5th favorite brand |
Despite its disastrous opening
of Terminal 5 earlier this year, British Airways has managed to
come out in 5th position on a poll for the UK's favorite brands.
The top 5 places in the survey by the Superbrands Council went
to Google, Microsoft, Mercedes, BBC and BA in that order.
It was a rare good ranking by the travel industry in the poll
with only four other travel related companies making the top
100. Hilton came in at 20th, Eurostar 47th, Virgin Atlantic 70th
and Thomas Cook 72nd.
Thomas Cook's Executive director of marketing Simon Carter was
pleased with the result, "For the past three years, we have
been steadily moving up the rankings and are now at our highest
ever position in the Top 100. Best of all is the huge and
ever widening gap between ourselves and the next tour operator
in the list. In the whole Superbrands survey, no other first
place brand beats it second place competitor by that number of
positions, showing how head and shoulders our brand is above our
competitors." he said.
British Airways will be pleased with this bit of good news after
their bad year so far, but problems for the airline could soon
get worse after reports in The Mirror that key members of staff
at Terminal 5 are considering going on strike this summer!
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