13 August 07
Teletext
get tough on misleading prices
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Teletext holidays are taking a hard
line on agents and operators who advertise on the TV service and
website with misleading prices.
Companies who are caught for a 3rd time by Teletext's compliance team
will face a 24 hour ban from advertising on its services.
It has been frustrating for consumers that the 1st price they see advertised
is not the price they pay after extra 'hidden' charges like ticket on
departure fees and booking fees have been added on.
Teletext's managing director Matthew Cheevers has said, "Our policy
is to penalise advertisers that do not adhere to the guidelines.
Ultimately the price the customer sees on the service is the price they
should pay for their holiday."
This is more good news for buyers after the recent action by the Office
of Fair Trading banning airlines advertising their flights without tax.
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Teletext
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