06 August 07
Bob the
Builder starts work for First Choice
|
First Choice Holidays have signed up a
deal with famous children's TV characters including Bob the Builder,
Fireman Sam and Pingu to help sell its family holidays.
The tour operator which is one of the UK's largest, has struck a deal
with HIT Entertainment, who own the copyrights to various popular
children's TV characters, to enhance its appeal of its holiday packages
to families and their younger children.
6 of HIT Entertainments main characters will be making appearances
across First Choices 9 Holiday Villages and Kids Academy hotels from May
08.
Bob the Builder, Fireman Sam, Pingu the penguin, Angelina Ballerina,
Thomas the Tank Engine and Barney the dinosaur are the ones lined up.
Jeannette Linfoot who is the product director of First Choice said,
"Having the characters from HIT Entertainment will really give our
Holiday Villages and Kids Academies a boost. They are charming
characters and I know they will be a hit with parents, children and
staff".
Useful Sites
First
Choice Holidays
HIT
Entertainment
|
